Hi, I’m
Spencer Dukoff
Currently: I’m Director of Audience Development at Forbes, where I oversee all content production and strategy for Forbes Vetted’s distribution channels, including social media platforms, newsletters, push notifications, SMS, content aggregators, and other major audience initiatives.
Previously: I was most recently Director of Audience Development at Consequence, a music, film, television, and pop culture publication, and before that was Deputy Editor, Content Strategy at Men’s Health. I have experience supervising top-level content strategy for brands, increasing affiliate revenue via e-commerce, and launching a premium membership program, as well as writing and editing stories for print and online. I have also led and been a member of teams at Mic, New York Daily News, Spoon University, and Slant. At all those roles, the common thread was using technology to improve storytelling and journalism online, as well as finding compelling ways to connect the work of my colleagues—reporters, designers, video journalists, and data scientists—to growing, dynamic audiences. In addition to my content strategy work, I’ve written for Forbes, Salon, Thrillist, AdHoc, Columbia Journalism Review, and more.
Want to get in touch? Send me an email at spencerdukoff@gmail.com
Stories
boygenius Provoke, Endear, and Devastate on Spectacular Debut Album the record (Consequence)
A review of the debut LP from Phoebe Bridgers, Julien Baker, and Lucy Dacus, which captures three friends who are ready to carry the torch for a new musical generation.
Gen Z Congressman Maxwell Alejandro Frost on Why Music Is One of His Top Legislative Priorities (Consequence)
The lifelong musician, who's going to bat for artists on Capitol Hill, also shares his pump-up playlist.
2022 Band of the Year MUNA Went Indie and Found a World Without Limits (Consequence)
Katie Gavin, Naomi McPherson, and Josette Maskin discuss their transformative 2022 for Consequence’s Annual Report.
The Delicious, Vaguely Healthful Promise of Hard Seltzer (Men’s Health)
The battle for better booze is effervescent, low-cal, and tastes like grapefruit. Is this phenomenon built to last or doomed to fizzle?
Here's How Action Bronson Dropped Over 125 Pounds in 2020 (Men’s Health)
Thanks to an ambitious fitness regimen and an overhaul of his diet, the MC also known as Mr. Baklava is in the best shape of his life. But becoming a healthier person has been a lifelong struggle.
These ‘FitTok’ Influencers Want Way More Than 15 Seconds of Fame (Men’s Health)
The tech-savvy and the talented are flexing and flipping to millions of followers on the hottest social-media platform.
The Manconomy Is Cynical and Exploitative and It’s Going to Save Us All (Men’s Health)
A new cottage industry is asking the right questions, sparking tough conversations, and targeting men’s deepest insecurities to try changing masculinity for the better.
The Audacity of Andrew Luck (Men’s Health)
The courage to be vulnerable is healthy masculinity in action.
Ruston Kelly Is Trying to Be Brave (Men’s Health)
In the midst of a very difficult year, the "dirt emo" singer-songwriter is releasing his most hopeful, ambitious record to date.
The TUSHY Classic Bidet Cleans My Undercarriage—and My Conscience (Men’s Health)
Here’s how quarantine pushed me to become a Certified BidetBoy for Life.
Meet the 26-Year-Old Who Has Been Laid Off Three Times (Columbia Journalism Review)
An essay on my experience navigating the turbulence of the modern media business, one layoff at a time.
The Eternal Sunshine of Rayland Baxter (Forbes)
Facing down the deaths of a friend and an idol, an artist leans into living life to the fullest as an attempt to honor those he’s lost along the way.
Tune-Yards’ Merrill Garbus Wants to Use Music to Dismantle Whiteness (AdHoc)
An enigmatic artist unpacks some of the paradoxes of creating an album about racial politics that centers her voice as a white person.
Death Cab for Cutie blurs the line between truth and fiction on “Thank You For Today” (Salon)
A new album offers the chance to re-examine 10 years of sobriety, and the perspective that comes with growing up.
Robert Finley, 64-year-old legally blind bluesman, proves it’s never too late to chase your dreams (New York Daily News)
The inspiring tale of a man who waited six decades for his big break.
The hopes, fears and addictions of Lucy Dacus, indie rock's newest poet laureate (New York Daily News)
One of the best songwriters working today opens up about balance, beauty, and hope amidst turbulence.
The inspiring tale of a man who waited six decades for his big break.
The hopes, fears and addictions of Lucy Dacus, indie rock's newest poet laureate (New York Daily News)
One of the best songwriters working today opens up about balance, beauty, and hope amidst turbulence.
Projects
Hometowns of Consequence (Consequence)
Conceptualized and launched a multi-platform, fan-led initiative celebrating America’s best live music venues.
Tours & Tickets Affiliate Revenue Strategy (Consequence)
Outlined and executed a comprehensive strategy to increase revenue for lucratitve ticketing partnerships, leveraging a new SEO approach, engaging newsletters, and social support.
Consequence Cover Stories (Consequence)
Helped create rollout and promotion plans for high-value cover stories featuring Red Hot Chili Peppers, Jack White, Ozzy Osbourne, and SZA.
The 2020 Project (Men’s Health)
Led a multi-platform initiative that showcased 20 young men born in 2000 making an impact in 2020, which was prominently featured in the magazine and also included an ambitious digital and video rollout.
Men’s Health MVP
Launched and helped oversee a premium membership program that provides exclusive access to Men’s Health programming, special events, and elevated content.
MH Fest (Men’s Health)
Organized and produced a two-day virtual fundraising concert on Instagram in partnership with NAMI (National Alliance on Mental Illness) featuring performances by Allen Stone, Rodrigo y Gabriela, Ruston Kelly, Brian Fallon, Twin Peaks, Sofi Tukker, Liza Anne, Silversun Pickups, Ra Ra Riot, and more.
Friday Sessions (Men’s Health)
Created a weekly show making space for deeper conversations about mental health hosted by two expert psychiatrists. Friday Sessions has tackled issues including substance abuse, suicide, PTSD, mental health challenges during a pandemic, and limited access to mental health resources in marginalized communities.
Boss Mode (Men’s Health)
Hosted an interview show featuring creators, founders, and entrepreneurs making and doing cool things. The program has featured Phoebe Bridgers, Naj Austin, Meherwan Irani, and more.
Mic Dispatch (Mic)
Spearheaded a twice-weekly Facebook Watch show chronicled trans rights, criminal justice reform, climate justice, and other issues.